SEO Expert Tutorials for Beginners and Professionals

SEO Expert Tutorials for Beginners and Professionals

What is SEO, Why is it Important and How to do SEO for Websites?

SEO is an abbreviation of “Search Engine Optimization”, an online technique used to improve websites or webpages rankings on SERPs (search engine result pages). Getting top position on SERP by SEO is known as natural process or organic methodology.

We categories SEO mainly in two types:

White Hat SEO: An ethical process to increase website’s visibility. Most of the industry experts use this technique to achieve a higher rank.

Black Hat SEO: Unethical process to getting traffics for websites. Under this technique, there’s no guarantee of websites stability on SERP.

Apart from these two approaches, there’s one more technique stands name “Gray Hat SEO”, which is also used by industries webmasters for achieving a higher position. Gray hat tactic is a combination of white hat & black hat.

SEO Importance:

Nowadays the term SEO is very common in businesses and its popularity increases tremendously day by day. It helps you to bring your businesses to the most potential customers. It’s a good marketing strategy that enables webmasters to maximize business awareness and products branding through online.

Once you are ready to start SEO for a website, keep your eyes on these two terms on-page optimization & off-page optimization. Both matters for websites and are equally important ranking factors.

The procedure of doing Search Engine Optimization for any website:

On-Page (On-site): In this process, we analyze the main site and then fix on-site issues if any, so that the website becomes SEO friendly.

Off-page (Off-site): As the name indicates, this technique includes actions which take places outside to the main site.