Best Keyword Research Tools for SEO

Keyword research is a vital part of any SEO campaign. A good keyword research can make you the king, whereas a poor keyword research only wastes your precious time, money and effort. I’m not trying to scare you. I just want to make you aware of the truth. I have often noticed that people inadvertently choose the wrong keywords and then keep battling for rankings later. So, if you do not want to demolish all your SEO effort then you have to opt your keywords prudently with help of the best SEO keyword research tools.

Expert Advice

Find the keywords that are relevant to your business niche and easy to rank.

Question is…

“What type of keywords should you choose so that you can easily rank for them and achieve your business objectives?”

The Answer:

I would strongly recommend that you should go with low competitive, high search volume and long tail keywords.

What is a Keyword Research Tool?

A keyword research tool helps you find the search terms that an internet user searches on search engines like Google, Yahoo, Bing, Yandex, Amazon, etc.

This tool helps you also discover the topics on which your competitors are ranking and getting the organic traffic from search engines for their websites.

Using such kind of tools you can easily develop your content strategies and optimize your website content to get the visitors

Here, I am listing 10 most popular keywords research tools that will help you discovering your dream keywords..

10 Best Keyword Research Tools:

1. Google Keyword Planner:

It is one the finest keyword research tools that helps you discover your target keywords for your SEO campaigns. It is a Google product and so it is super-effective and powerful. Just type in a domain (website url) or a keyword to get started. This tool is completely free to use.

Who is this tool for?

Although this tool fits in every frame but especially for a start-up or small businesses, new bloggers, freelancers, youtubers etc. this tool should be your first priority, where your expenditures are limited and you can’t afford any paid keyword research tools.
There’s no match for this keyword suggestion tool and it is always included in my fav list.

Notable Points/Benefits/Features:

• It offers healthy suggestions for keywords related to your website.
• Its suggested keyword ideas are very relevant to your root keywords or website.
• It shows an estimated monthly search for each keyword.

Pricing: Free (Google Keyword Planner is available for free to use.)

2. SEMrush:

It is a robust keyword research tool.

This tool is considered as one of the most profitable SEO tools ever and used by millions of professionals around the world.

Here, you can easily find your target keywords related to your services, products or website.

The tool is absolutely perfect for finding the keywords for Local SEO, Ecommerce SEO, Enterprise SEO or International SEO.

Notable Points:

This tool provides numerous useful data that includes but not limited to:
o keyword search volume (Local volume & Global volume)
o Keyword trend (It shows the search performance of keywords)
o Keyword difficulty (It refers how tough it will be to rank a keyword on search engines.)
o Keyword filtration (Apply filter metric and discover easy keywords to rank for)
o Device and location-based keyword stats

Category: Paid (7 days of free trail available)

Plans and Pricing: The tool offers 3 types of packages.
            1. Pro: $119.95 per month
            2. Guru: $229.95 per month          
3. Business: $449.95 per month
Note: You can save 16% on annual billing. SEMrush has the rights to change the prices any time.

3. Ahrefs Keywords Explorer

One of my favourite keyword finder tools in paid category.

It generates thousands of keyword ideas in one click.

This tool’s keyword data insights are very accurate, informative and reliable.

In SEO industry, this tool is considered as one of the biggest rivals of SEMrush and is equally popular.

“What I like the most in this tool is that it tells us exactly how many backlinks we will need to create for each keyword to rank on the first page of Google.”

Notable Points:

• Get keyword suggestions or ideas in 6 different ways (Phrase match, Also rank for, Having same terms, Newly discovered, Search suggestions & Questions) for your target keyword.
• This tool offers you to get the keyword ideas for all major search engines like Google, Bing, Yahoo, Amazon, YouTube, Yandex, Baidu etc. at one place.
• Provide Keyword Difficulty (KD) score for each keyword.
• Its database has good amount of long tail keywords.

Category: Paid tool

Plans and Pricing: 4 types of packages are available.

• Lite: $99.00/month
• Standard: $179.00/month
• Advanced: $399.00/month
• Agency: $999.00/month

Note: Ahrefs has the rights to modify the rates at any time.

4. Ubersuggest

It is a freemium (free & premium) tool. In free version, the tool offers limited data & features. So, to get full access to this tool and the entire benefit, you have to get paid version of it. The tool generates hundreds of keyword suggestions based on what people are searching into Google and other search engines.

You will definitely like it…

This tool offers a scheme where you just pay once and can use it for a lifetime.

Notable Points:

• This tool is available at a very nominal price.
• Get a 7-Day Free Trial.
• The tool provides all useful data like monthly volume, SEO difficulty and search trends for each keyword.

Category: Freemium

Plans and Pricing: Here are the package details.

• Individual: $12 USD/month
• Business: $20 USD/month
• Enterprise: $40 USD/month

Note: Prices may vary over time.

5. Moz Keyword Explorer

Discover best traffic-driving keywords in less time with help of Moz tool. This is an industry-leading keyword research tool that suggests comprehensive range of keywords to target.
Just enter a URL or keyword and find the list of profitable keywords for local and global audience.

Notable Points:

• Get high-impact keyword suggestions
• Get expected organic CTR (click through rate) score and Priority score for each keyword

Moz Pro Pricing:

• STANDARD: $99/month
• MEDIUM: $149/month (the only pack that available with 30 days of free trail)
• LARGE: $249/month
• PREMIUM: $599/month

6. KWFinder

KWFinder is an excellent keyword research platform with a very simple interface and strong features. This tool makes it easier to find keywords with low SEO difficulty and high search volume along with a bunch of other useful features. If you are not a tech savvy or have not too many ideas on how to search great keywords that could bring organic traffic for your website or business then this tool is a perfect match for you. No doubt, you’ll love KWFinder.

Notable Points:

• A unique and easy to use UI (user interface)
• Search by keyword or search by domain feature available
• Quickly discover your competitors’ keywords
• Search keywords in any language target and location
• Keyword difficulty score is pretty accurate

Plans and Pricing:

This tool’s subscription package starts from a pretty reasonable price and so, if you are a beginner you can definitely start your keyword research campaigns with it.

Have a look at the price here.

Basic – $49 per month

Premium – $69 per month

Agency – $129 per month

Note: Looking for more! Get up to 40% off on an annual plan. Not sure, what to do? Just start with 10-day FREE trial.

7. Long Tail Pro

Long Tail Pro is one of the most trusted keyword research tools in the SEO industry for discovering highly relevant long tail keywords related to your niche. Whether you are a blogger, an SEO expert, a marketing professional, or an agency, this tool is a good option for you.

Notable Points:

• Get upto 400 long tail keywords suggestion from the query of a single root keyword.
• Easily track your competitor’s keywords.

Plans and Pricing:

Starter: $37 /month

Pro: $67 /month

Agency: $147 /month

Note: A 7-day free trail available with Monthly Pro & Monthly Starter plan subscription.

8. Serpstat

Serpstat tool helps us find the best keywords related to our niche to get our content in front of the right audience. With help of this tool you can easily find the top-performing keywords on search engines related to your topic.

Notable Points:

• Its database has more than 6+ billion keywords
• It provides keyword difficulty score and keyword ranking opportunity stats

Plans and Pricing: It offers 4 types of subscription packs.

Lite: $69/month

Standard: $149/month

Advanced: $299/month

Enterprise: $499/month

9. SpyFu

It is a powerful and advance keyword research tool in the current time. This tool has a strong presence and a healthy number of users in the digital marketing industry.

With help of this tool you can get a bunch of useful insights for every searched query and their suggested terms.

Plans and Pricing:

Basic: $39/month

Professional: $79/month

Team: $299/month

10. Google Search Console (formerly Google Webmaster Tool)

Google Search Console is yet another great tool provided by Google for marketing professionals. This tool is free to use. You would be definitely familiar with the term – Google Search Console if you’re working in the SEO industry.

Although, this is not a traditional keyword suggestion tool like others but still using this tool has its own advantages.

To use this tool the only thing you need to do is just add Google Search Console tracking code to your website. Once you add the tracking code successfully, you will get a section in this tool where you can see that on what search terms your website is visible to the users. You can pick from there the most frequently used search terms related to your topic and add it to your keywords list.

The best thing about this tool is that you can easily analyse the top-performing search terms related to your content or website on a regular basis.

Pricing: Free

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