Social Media Marketing Course Training Institute In Delhi
Social Media is a huge platform now a days for running business whether it is small or big. This has increased the demand of social media marketers and the number of jobs in this field. Our social media marketing training courses equips you with hands-on experience in creating social media marketing strategies and running social media marketing campaigns.
You will learn to create a social media strategy for all social platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest)
Build great content that appeals to the audience.
Learn to schedule your content for publishing on the social media handles.
Social Media Marketing Course Syllabus
1. Facebook Marketing and Advertising
Course Introduction
Facebook Page Creation
Understanding Facebook Ad Formats
Creating Different Types of Facebook Ads
Understanding Facebook Algorithm
Managing Facebook Campaign
Analyzing The Best Performing Facebook Ads
Audience Targeting / Retargeting
Location Targeting
Creating and Managing Facebook Content
Crafting a Winning Facebook Ads Strategy
Conversion Tracking
Facebook Marketing Tools
Reporting
Course Certification
2. LinkedIn Marketing
Introduction
LinkedIn Page Creation
Understanding LinkedIn Ads Format
LinkedIn Ads Set Up
LinkedIn Marketing Essentials and Content Creation
3. Instagram Marketing
Course Introduction
Understanding Ads Format (Video Ads, Photo Ads, Story Ads, Carousel Ads, Collection Ads, Lead Generation Ads)
Setting Up Your Instagram Ads
Instagram Ads Placement – Story Ads vs Feeds Ads
Analyzing Instagram Ads
4. Twitter Marketing
Introduction
Understanding the twitter algorithm
Twitter Ads Set Up
Building and Growing Twitter Audience
Analyzing Best Performing Ads
Introduction to Marketing and Social Media Marketing
We will introduce you to the world of social media marketing. You will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media best practices and strategies that you can incorporate into your marketing, the principles of social media, budgeting for social media etc.
Content Execution and Publishing
Learn about content distribution, content curation, and copywriting and how to develop a content library and fill in your content calendar.
Interpreting Your Target Audience
Here we will teach you how to identify your target audience for social media marketing. You will gain an understanding of who is using social media, how to identify your target audience, and the elements to consider when compiling your target audience and segmenting them into buyer personas.
Identifying, Setting and Measuring Goals
In this class, you will learn how to identify business goals, align them with your social media goals, and choose the relevant key performance indicators. You will also learn some strategies that you can use to achieve these goals as well as how to interpret and take action from your data.
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